Net-new demand generation run on behalf of your partners — with attribution intact, so the credit and the relationship stay where they belong.
The problem this solves
Vendors want end-user demand without cutting partners out. Partners want demand without funding their own campaigns. Distributors sit in the middle, wanting to prove they added value beyond logistics. Most demand gen either bypasses the partner (channel conflict) or gets handed to the partner with no support (nothing happens).
How it works
01
Campaigns run under partner co-branding where the programme supports it, or clearly attributed to the partner in every touch.
How it works
02
The recurring failure in channel demand gen is losing the thread the moment a lead moves from campaign to partner. This is built to prevent that specifically.
How it works
03
Before any campaign targets an account, it's checked against existing deal reg so new demand never collides with an opportunity already in motion.
Who this is for
Funding partner-attributed campaigns without diverting to direct sales.
Proving value beyond distribution by running demand on a vendor's behalf.
Campaign support without owning the campaign infrastructure.
FAQs
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