Vendor & Distributor Campaigns

Campaigns Run With
Proof of Execution

Structured outreach with documentation your vendor or distributor team can put in front of a QBR — including where a campaign is MDF-eligible, subject to programme rules.

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What it actually is

Vendor and distributor-funded campaigns fail for a specific reason: nobody documents execution well enough to justify the spend at review time. This page is about closing that gap.

How it works

01

Documented from the first touch

Every sequence is logged with enough detail to stand up at a QBR or a claim review, not reconstructed after the fact.

  • Activity logs by campaign, segment and channel
  • Outcome reporting separated from activity reporting, as elsewhere on the site
  • Exportable in whatever format your vendor or distributor programme requires

How it works

02

Built to each programme's rules

Vendor programmes differ on what counts as eligible activity. Campaigns are scoped against the specific programme before anything launches.

  • Scoped against programme requirements up front, not assumed
  • MDF-eligible where the programme allows — subject to each vendor's rules, and we say so plainly rather than guaranteeing approval
  • Co-op and vendor-funded spend treated the same way

How it works

03

Run through the same activation engine as everything else

This isn't a separate product — it's the CAFE engine pointed at vendor or distributor-funded campaigns specifically, so the same segmentation, follow-up and deal-reg protection apply.

  • Same segmentation and qualification workflow as partner activation
  • Deal reg checks before handover on protected opportunities
  • Reporting aligned to programme KPIs, not vanity metrics alone

FAQs

Vendor & distributor campaign FAQs

Get started

Get Campaign
Documentation Right

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